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Zero Tolerance


“Can you get me in an eighth, just this once?”

A look behind-the-scenes at 10 years of successful anti-smuggling campaigns.

This paper provides an overview of the Zero Tolerance on Drugs campaign from conception to ongoing development. It gives an insight into how GDA started the campaign, how our approach has changed over time and why it has been essential for it to do so to remain effective. Today GDA’s anti smuggling campaigns continue to reduce smuggling in both public and privately run secure environments within the UK and now across Asia Pacific.

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